DISTRIBUTION CHANNEL STRATEGIES

              CUSTOMER-FOCUSED GROWTH STRATEGIES

                                                           VOICE-of-the-CUSTOMER INSIGHTS
                                                           Step 1 to more enticing, efficient offerings

                                                           DIRECT-to-CONSUMER STRATEGIES
                                                           Zeroing in on new customer value

                                                           EXCITING CUSTOMER EXPERIENCES
                                                           Non-product ways to extend differentiation
                                                           DISTINCTIVE VALUE PROPOSITIONS
                                                           That speak to customers -- sustainably