CUSTOMER-FOCUSED MARKETING

WHY HAVE STRATEGIC CONVERSATIONS WITH CUSTOMERS?
Great entrepreneurs launch their businesses based on customer insights. Customers are entertained at conventions. It is our job to understand them and our capabilities and to develop creatively a superior and profitable value proposition. Read Article

DISRUPTIVE DISTRIBUTION - INDUSTRY WHITE PAPERS
Disruptive market moves offer big rewards but, by definition, are hard to imagine. And of course imagination is an important part of disruption. In our experience, distribution innovations that make a difference invariably rest on something else: new insights into creating value for customers, often before customers visualize it themselves. Read Article

A BLUEPRINT FOR DESIGNING MARKETING CHANNELS
With respect to distribution channel needs?' or 'what channel structure is required to reinforce product positioning?', to name a few. Resolving these critical issues will help insure success for your company as you strive to meet growth and profitability objectives. Read Article

VALUE INTEGRATION
A 21st Century View Can Revolutionize Your Business
Even though your products are at least as good as ever, separating them from the competitive pack now seems next to impossible. Read Article

STRENGTHENING ASIAN TIGERS & DRAGONS
Significant analysis and discussion has been generated on the topic of state-owned enterprise (SOE) privatization as a major lever in driving economic growth, employment, and poverty reduction in emerging Asian markets. Indeed, credible evidence is pouring in to show that economic growth in countries such as China,Thailand , and Vietnam can be tied in great part to the emergence of recent market-oriented reforms, and successful privatization of SOEs. Read Article

MANAGING RETAIL
Harsh Realities for Branded Product Manufacturers
One of the most striking results of the dramatic consolidation in U.S. retailing has been the significant shift in power away from traditionally strong branded consumer products manufacturers. Many manufacturers believe there is a significant unmet need for incremental investment in new, hands-on, proactive retailing activity. Read Article

CUSTOM HOMES EXPRESS
A Case Example of Value Integration
Great entrepreneurs launch their businesses based on customer insights. Customers are entertained at conventions. It is our job to understand them and our capabilities and to develop creatively a superior and profitable value proposition. Read Article