Insights and Publications
commentary
Think Channel adaptation, not disintermediation
A downward spiral of market and channel commoditization and margin deterioration is destroying brand equity and reputations. Only cut-rate online discounters really win in this environment.
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Editor's Choice
commentary
Illusions of Control
Forward integrate into owning your distribution or not? For many CEOs and their corporate strategy chiefs, consolidation, in-house distribution units, and scale conversations are dominating their strategy debates. But what they worry about most is that no matter the strategy, you can’t hide from the market. They face a single dominant strategic question: What distribution choices do end customers have as they evaluate alternatives, and are they most likely to choose?
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