Chicago Strategy Associates

ALLIANCE for CHANNEL STEWARDSHIP

The Alliance for Channel Stewardship is a collaborative initiative that helps companies improve cohesion and focus on customers across their marketing channel system for heightened system-wide competitive advantage.

Companies participating in the Alliance gain access to the research-based thinking of Harvard Business School Professor Kash Rangan, author of Transforming Your Go-to-Market Strategy (Harvard Business School Press, 2006).

Professor Rangan is supported by the channels expertise of CHICAGO STRATEGY ASSOCIATES, Richard Wilson managing director, and a growing body of proprietary corporate benchmark data centered on customer transparency and effective channel stewardship.