WORKSHOPS AND BASELINE ASSESSMENTS are excellent for getting channel players into the mindset of thinking and working together. Once the process gets started, however, it often becomes apparent that getting a channel to run like a well oiled machine requires quite a number of skills that executive teams have little chance to practice.

THE ALLIANCE OFFERS HELP in such situations by making available tailored analytics and experienced channels experts who can guide stewardship activities down at the operating level where most of the work actually gets done.